Measuring the Impact of Workplace Hospitality

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The return-on- investment (ROI) of workplace hospitality initiatives can be measured by tracking a variety of metrics.

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Here are a few indications that your efforts are paying off:

• Increase in attendance

• Increase in remote worker visits

• Quality/ satisfaction survey results

• Higher utilisation of hospitality programs

• Improved retention rates

• Improved NPS scores

• Time savings calculated from employee feedback surveys

• Boosts in on-site event attendance

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Using Data to Measure Workplace Hospitality

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There are a variety of ways to track your hospitality initiatives, to identify patterns, make informed decisions and implement strategies to further enhance employee engagement and participation:

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• Key-card or Access Control System:

Implement a key-card or access control system that requires employees to use their ID cards or badges to enter and exit the office. This system can track every employee entry and exit, allowing you to monitor the frequency and duration of employee visits. A badging system incorporates the same principles, providing accurate records of guest and infrequent employee visits, allowing you to measure any increase in visits over time. For employees, this can also eliminate the need for separate time and attendance software, which streamlines their office visits that much more.

• Event Registration and RSVPs:

Use event registration software or online RSVP systems for on-site events and meetings. This will allow employees to indicate their attendance and enable you to track the number of registered participants. Compare attendance numbers for different events to identify trends and improvements.

• Employee Feedback and Surveys:

Conduct regular employee and visitor feedback sessions and surveys to gather insights into their experience of visiting the office and attending on-site events. Ask questions about their motivations, satisfaction levels, and suggestions for improvement. Analyse the feedback to identify any positive changes in employee perceptions.

• HR Metrics and Data Analysis:

Leverage Human Resources (HR) metrics and data analysis to measure retention rates. Analyse historical data on employee turnover, identify trends, and monitor any improvements. Compare retention rates before and after implementing initiatives aimed at improving employee satisfaction and engagement.

Workplace hospitality benefits employees, because they have more compelling reasons to visit the office, and employers reap a number of benefits as well. Tracking metrics that reflect each of these areas of impact will give you even better insight into the ROI of your hospitality initiatives.

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Workplace hospitality supports and benefits employees, visitors and employers:

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Employees

• Enhanced job satisfaction

• Improved work-life balance

• Fuels strong employee connections, which enables better collaboration and a deeper sense of belonging with fellow employees while also fostering community and social connection across the company

• More personalised work experience through an employee engagement platform that supports customized profiles where employees can include their interests, any life events they have coming up like marriage or moving, or special occasion dates so they can be notified and not miss a special moment

• Improved workplace culture, by making the office a place that is worth the commute

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Visitors

• Improved experience when visiting

• Streamlined check-in process

• Welcome experience sets the tone for positive interactions

• Touchpoint for company information, such as values and services/products

• Dedicated contact point for office tour, facilities information and amenities

• Comfortable space conducive to collaboration and partnership

• Resources for basic technical and connectivity assistance

• Reduced concerns about comfort and support

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Employers

• Increased employee productivity

• Better talent attraction through a stronger employer brand

• Improved brand reputation gives visitors more insight into the brand and its values

• Reduced employee turnover by proactively retaining the talent they already have

• Improved culture means employees are more engaged (and more engaged employees are more loyal and happy, and, again, more productive)

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If you’re interested in using hospitality to build a thriving culture, ready to see a personalised demo or just want a chat about which solution would best fit your needs, we’re ready to answer any and all of your questions. Simply get in touch here.

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