Work-life balance program is evidence of strong employer brand for top law firm
Oct 17, 2023
The background:
As the largest law firm in the world (by revenue) and the seventh largest by number of attorneys, an American multinational law firm headquartered in Chicago was looking for innovative ways to attract top talent in their highly competitive industry. They were searching for a practical tool that would provide attorneys and staff with a way to balance work and life demands.
The tipping point came when the firm’s senior director of legal recruiting and development was so frustrated with juggling the demands of the upcoming holiday season with her own work, that her husband suggested she quit. Realizing it was not the work that was overwhelming her, but that ‘personal stuff’ was distracting her from her work, she set out to find a solution that would work enterprise wide and be consistent for every employee.
The Circles solution:
Circles created a company name branded concierge service, providing attorneys and senior staff with work-life balance advocates to help with their personal tasks and errands. The program launched with:
The outcome:
65% of employees in all 15 locations use Circles services to save them time and reduce stress of having to fulfill personal obligations during their workday. And once users knew us, they loved us: 92% are repeat users. In the past five years, Circles program services have saved employees of the organization 32,102 hours.
Following the pandemic return to the office in Q321, business growth and employee needs dictated adding on-site and errand running services to 11 more of their locations
“Our goal is to provide a service that will supplement and enhance the lives of our attorneys and give them an opportunity to spend their very precious downtime on what they want to do.” – Sr. Director, Legal Recruiting and Development
