Revitalized community management program increases employee requests by 471%

The background:

The community management program of an American multinational energy corporation was not performing optimally. The on-site services were not always top of mind for employees, and the current Community Manager had additional responsibilities that made enhancing the program further a challenge. The organization knew it needed to refresh the program so they could provide a better employee experience for their valued workers and use the benefit to attract new ones.

The Circles solution:

Collaborating with parent company, Sodexo, and the client, Circles redesigned the program from the ground up. It hired and trained a new Community Manager with industry knowledge and local connections in the community. Her office was positioned in a high-traffic area on the building's main floor to be highly visible and serve employees easier. She immediately joined every Employee Resource Group (ERG) and reached out to departmental office assistants to develop relationships and remind employees of the services available to them, free of charge. The new program launched with a three-day event to generate excitement and included contests, promotion of on-site amenities and services, free tickets to local bull riding, healthy snack cups and monster milkshakes and a vendor fair featuring local and popular national brands.

The refreshed community management program includes:

• A Community Manager role dedicated to supporting employees throughout their entire employee journey
• On-site signage and a monthly e-newsletter to promote amenities, services, money-saving offers and events
• An on-line community portal to connect employees with resources, work-life balance programs and local events
• A robust schedule of activities and events to connect employees with their co-workers, their community and with unique services that add value to their lives
• A personalized web and mobile experience, supported by Circles work-life balance advocates

The outcome:

The program supports 800+ employees at one of their primary locations. Program successes to-date include:

• 125% YOY increase in unique users
• 67 new users in 1Q24  vs. 1Q23
• 471% increase in support requests YOY
• new local partnerships provide discounts and promotions