The background:
The community management program of an American multinational energy corporation was not performing optimally. The on-site services were not always top of mind for employees, and the current Community Manager had additional responsibilities that made enhancing the program further a challenge. The organization knew it needed to refresh the program so they could provide a better employee experience for their valued workers and use the benefit to attract new ones.
The Circles solution:
Collaborating with parent company, Sodexo, and the client, Circles redesigned the program from the ground up. It hired and trained a new Community Manager with industry knowledge and local connections in the community. Her office was positioned in a high-traffic area on the building's main floor to be highly visible and serve employees easier. She immediately joined every Employee Resource Group (ERG) and reached out to departmental office assistants to develop relationships and remind employees of the services available to them, free of charge. The new program launched with a three-day event to generate excitement and included contests, promotion of on-site amenities and services, free tickets to local bull riding, healthy snack cups and monster milkshakes and a vendor fair featuring local and popular national brands.
The refreshed community management program includes:
The outcome:
The program supports 800+ employees at one of their primary locations. Program successes to-date include: