Before joining Circles in 2012, Wouter was vice president of product development at Ettractions Inc/CTM Media Group in Woburn, MA. Wouter created a multi-channel delivery platform for travel content, including web, mobile and interactive kiosks. He managed the internal digital team and the off-shore development group and oversaw a major product launch for an interactive digital out-of-home network, increasing digital sales from $200,000 to $1.1 million in two years.
Prior to joining Ettractions/CTM, Wouter was North American sales and marketing manager for Packline, Inc., a Swedish-based manufacturer of luxury cargo and ski carriers. Responsible for establishing the company’s North American sales and marketing office in Seattle, Wouter negotiated agreement with large retail chains and built a large American customer base with a strong market presence. Wouter started his career at the Swedish National Tourist Organization in The Hague.
Wouter, a dual Dutch and US citizen, holds an MBA from the University of Groningen, Netherlands with a major in International Marketing & Management. He is fluent in Dutch, English, Swedish and German and is conversational in French and Spanish.